Sergio de Loof (Buenos Aires, 1962-2020) was an Argentine artist, designer, photographer and decorator recognized as an emblematic figure of the Buenos Aires underworld. Eccentric creator and scene-setter, he founded and/or set, in a post-dictatorship context, bars, restaurants and nightclubs such as Bolivia (1989), El Dorado (1990), Ave Porco (1994), El Morocco (1993) and Club Caniche (1995). ). He in turn transformed, with a critical gaze, the scarcity of poverty into an aesthetic fact, holding numerous performative parades in which unconventional models participated with garments made from alternative materials, garbage and donated clothing. These include Latina Winter by Cottolengo Fashion (1989), Charming Dresses (1990), Any Chanel (1994), etc. He also ventured into other languages, such as video art (with creations such as Cairo. The End of the Desert [1987]) and photography (Portraits of Contemporary Argentine Artists [2001], in which he portrayed the artists who were part of his around). He was also a founding partner of Wipe magazine (1997), a free publication with information about the cultural scene in Buenos Aires that continues to this day.